1. Introduction
PROPKEE ("we", "us", "our") is a global mobile-first platform for real estate discovery. This Privacy Policy explains how we collect, use, share, and protect your information when you use our mobile application and related services (the "Services").
By using PROPKEE, you agree to the practices described in this policy. If you do not agree, please do not use our Services.
2. Information We Collect
A. Personal Information:
We collect information that can identify you directly or indirectly, including:
- Name, email address, phone number, profile photo
- Optional: physical address
- Role or profession (e.g., buyer, seller, influencer, agent, developer)
- Identity verification documents (e.g., government-issued ID, license)
- Payment information (collected via third-party payment processors)
B. Usage and Device Information:
We automatically collect:
- App interaction logs, device type, OS version, IP address, referral source
- Location data (if permission is granted)
- Session times, app crashes, and behavioral data
C. Content and Interaction Data:
- Uploaded reels, property listings, images, captions, tags, and comments
- Lead forms submitted or received
- Engagement metrics and preferences
D. Derived or Profile Data:
- User segmentation (e.g., interest in residential, investment, or browsing)
- Interaction scores, engagement levels
E. Third-Party and Integrated Data:
- Login data from third-party SSO providers (e.g., Google, Apple)
- Analytics and marketing tools (e.g., Firebase, Branch, Mixpanel)
- CRM platforms used by sellers
3. How We Use Your Information
We use your information to:
- Provide and improve our Services, features, and content delivery
- Match buyers with sellers and support seller lead dashboards
- Personalize content and recommend relevant listings
- Enable payments and subscriptions
- Conduct analytics and measure performance
- Communicate service updates, marketing (if opted in), and support
- Detect fraud, enforce platform policies, and ensure compliance
- Fulfill legal obligations, including Know-Your-Customer (KYC) checks
4. Legal Bases for Processing
We rely on different legal grounds depending on your jurisdiction and interaction:
- Consent: For location access, marketing communication, and optional data sharing
- Contractual Necessity: To onboard sellers, manage listings, and deliver services
- Legitimate Interests: Platform improvement, user safety, and fraud prevention
- Legal Obligations: Regulatory compliance, identity checks, and dispute handling
5. Sharing and Disclosure of Data
We may share your data as follows:
- Within PROPKEE: Access by internal teams (product, support, tech) under strict access control
- With Sellers: Buyer data is shared with the relevant seller upon lead submission
- With Service Providers: For hosting, analytics, payment, CRM, and verification, under confidentiality agreements
- Legal Compliance: To respond to legal requests, court orders, or regulatory obligations
- Business Transfers: In case of merger, acquisition, or asset sale, under appropriate confidentiality safeguards
- Cross-Border Transfers: Your data may be stored or processed outside your country under legal safeguards (e.g., Standard Contractual Clauses for EU users)
6. Global Compliance & Data Transfers
PROPKEE operates globally. Your data may be transferred to and processed in countries outside your own, including those without equivalent data protection laws. We rely on recognized legal mechanisms (e.g., Standard Contractual Clauses for EU/EEA users) and implement safeguards like encryption and limited access to ensure data security.
7. Identity Documents & KYC
If you submit identification documents, we process them strictly under the lawful basis of legal obligation or fraud prevention. Data is encrypted, access-controlled, and retained only for the duration necessary to meet compliance (typically up to 7 years for financial laws). Manual or automated checks may apply based on the jurisdiction.
8. Data Retention
We retain your data:
- As long as your account is active or necessary to provide services
- Up to 3 years for usage and analytics logs
- KYC documents for up to 7 years for compliance
- Backups and security logs for a limited duration per IT policies
We anonymize or securely delete data when it is no longer needed.
9. Your Rights
Depending on your country or region, you may have the right to:
- Access, update, or delete your personal information
- Export your data in a portable format
- Withdraw consent or restrict processing
- Opt-out of marketing at any time
- Object to profiling or automated decision-making
- File a complaint with a data protection authority
EU/EEA users: Rights under GDPR
India: Rights under the Digital Personal Data Protection Act (DPDP)
US California: CCPA rights may apply
To exercise these rights, contact us at talktous@propkee.com
10. Data Security
We use reasonable and industry-standard security measures, including:
- End-to-end encryption (data in transit and at rest)
- Role-based access control and authentication
- Regular security reviews and penetration testing
- Secure service providers with compliance certifications (e.g., ISO, SOC 2)
However, no system is completely secure. You use PROPKEE at your own risk.
11. Retention & Deletion
We retain personal data as long as needed to provide services or comply with laws:
- Account-related data is held while your account is active
- KYC documentation for up to 7 years
- Analytics and log data for up to 3 years
Upon account deletion, most data is removed unless retention is required by law
12. Children's Privacy
PROPKEE is not intended for users under 18. We do not knowingly collect personal data from minors. If we learn that we have, we will delete it promptly.
13. Updates to This Policy
We may revise this policy from time to time. If there are significant changes, we will notify users via the app or by email. The latest version is always available in the app and on our website.
14. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at talktous@propkee.com